Privacy Policy
Last updated: February 2, 2026
This Privacy Policy explains how Calling All Minds collects, uses, and protects your personal information when you use our website and services, including the AXS Toolbar and AXS Passport.
Data Controller
Calling All Minds Ltd is the data controller for the personal information we collect about you. Our contact details are:
Company: Calling All Minds Ltd
Address: 86-90 Paul Street, London, EC2A 4NE
Email: Hello@CallingAllMinds.com
Phone: 01233 221144
Information We Collect
Personal Information
- Name and contact information (email, phone, address)
- Professional information (job title, company, industry)
- Communication preferences and accessibility requirements
- Information you provide when contacting us or using our services
Technical Information
- IP address and browser information
- Device type and operating system
- Website usage data and analytics
- Cookies and similar tracking technologies
Third-Party Service Providers
We use trusted third-party services to help us operate and improve our website and services. These providers may collect information about you as described below.
PostHog (Product Analytics)
We use PostHog to understand how users interact with our website and services. This helps us improve user experience and identify areas for enhancement. PostHog collects usage patterns, feature interactions, and device information. Data is processed in accordance with their privacy policy.
AI-Powered Features & AXS Toolbar
The AXS Toolbar, developed by Calling All Minds, includes AI-powered accessibility features. When you use these features, data is processed as follows:
Summarise Page & Simplify Content
Text content from the page is processed by our AI system to generate summaries or simplified versions. This processing happens in real-time and the text is not stored after the summary is generated.
Describe Images
Images on the page may be analysed by AI to generate accessibility descriptions. Image analysis is performed in real-time for accessibility purposes and images are not stored after the description is generated.
Voice Navigation & Text to Speech
Voice commands are processed to enable hands-free navigation. Audio data is not recorded or stored by us. Voice settings and preferences are stored locally in your browser.
Accessibility Preferences
Your AXS Toolbar settings (such as text size, contrast preferences, and reading mode selections) are stored locally in your browser using local storage. This allows your preferences to persist between visits without sending data to our servers.
How We Use Your Information
We process your personal information for the following purposes under UK GDPR:
- Service Delivery: To provide our workplace solutions, accessibility services, and the AXS Passport platform.
- Communication: To respond to inquiries and provide customer support.
- Legal Compliance: To comply with legal obligations and regulatory requirements.
- Legitimate Interests: To improve our services, website functionality, and user experience.
- Consent: For marketing communications (where you have opted in).
We do not sell your personal data.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
Access & Portability
- • Right to access your data
- • Right to data portability
Correction & Deletion
- • Right to rectification
- • Right to erasure
Processing Control
- • Right to restrict processing
- • Right to object
Complaints
- • Right to complain to ICO
- • Right to withdraw consent
Contact Us About Privacy
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: Hello@CallingAllMinds.com
Address: 86-90 Paul Street, London, EC2A 4NE
Phone: 01233 221144
You also have the right to make a complaint to the Information Commissioner's Office (ICO) if you are concerned about how we process your personal data.